AG Hotels Group Signs Landmark Agreement with Hilton to Bring 10 Spark by Hilton Hotels to the UK
We’re delighted to announce a landmark agreement with Hilton that will bring 10 new Spark by Hilton hotels to England and Wales, adding 672 rooms to the AG Hotels Group portfolio.
The agreement represents a significant milestone in our growth journey and brings together AG Hotels Group’s experience in operating and investing in well-located hotels with Hilton’s global hospitality expertise.
A Significant Step in Our Growth
The 10 new hotels will be located across Cardiff, Coventry, Derby, Doncaster, Hull, Peterborough, Runcorn, Sunderland, Wakefield and Washington, with openings planned between late 2026 and 2028.
The portfolio will also introduce Spark by Hilton to several new markets. Cardiff will become the brand’s first hotel in Wales, while Derby, Runcorn, Wakefield and Washington will mark new markets for Spark by Hilton. For AG Hotels Group, the agreement strengthens our presence across a diverse range of UK locations and supports our long-term approach of investing in well-positioned properties and bringing them together with leading international brands.
Bringing Spark by Hilton to More UK Travellers
Spark by Hilton is Hilton’s value-focused hotel brand, created around the essentials that matter most to guests — a comfortable stay, a consistent experience and the confidence that comes with a globally recognised hospitality brand. This agreement reflects the continued strength of that proposition — and the confidence Hilton has placed in us as a partner to deliver it.
In Our Own Words
Girish Grover, Founder and CEO of AG Hotels Group, said:
“This landmark agreement is closely aligned with AG Hotels Group’s mission to create happy, thriving places nationwide and represents an important step in the next phase of our growth.
“Our strategy is to build a scaled, high-quality hospitality platform by acquiring, repositioning and investing in well-located hotels across the UK, combining strong operational capability with leading global brands.”
Building on Our Existing Portfolio
At the heart of our approach is a simple ambition: to create happy, thriving places for our guests, our teams and the communities around us. The agreement does just that, further strengthening both Hilton and AG Hotels’ presence in key regional markets.
This is an exciting new chapter for AG Hotels Group. We look forward to bringing the Spark by Hilton brand to these 10 destinations, sharing more of the journey along the way.
Stay tuned as we bring these new hotels to life.
To learn more about AG Hotels – https://www.aghotels.co.uk/